What is plastic positivity?
Plastic Positivity refers to the practice of removing the same amount of plastic from the environment that a brand produces. But this alone only makes us Plastic Neutral. We decided to take it one step further by recycling more plastic than we use….
That is, for every kg of plastic produced, 1 kg of plastic waste is recovered from municipal waste before it reaches landfills and is recycled by government-approved projects. In addition to this, we have integrated an API at the checkout page that helps us recycle more plastic, by inviting a small contribution from customers.
With that, we can now proudly call ourselves Plastic Positive.