A couple of years ago, we decided it’s time to make more sustainable life choices. As former meat lovers - from delicious kebabs and fiery tikkas to the timeless butter chicken - to put it lightly, we were obsessed. With meat, it was love at first bite for us.
What changed was that we started caring more about our health and nutrition and our carbon footprint. As we became more conscious, we realised that the only good thing about meat was how good it tasted. With plant based foods, we hacked kebabs to taste, feel and cook just like the good ol' chicken or mutton.
That’s how our kind meat came into being. We call our kebabs and snacks made from plant based meat “Kind” because they’re sustainable and cruelty-free and are good for you and the planet. Our plant based foods, apart from being delicious (of course) are powered by plant protein, made from ethical ingredients, and have zero cholesterol or trans fats.